Rihanna launches beauty agency

Rihanna launches beauty agency

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Already a global superstar who regularly tops the charts and turns heads with her high fashion style on the red carpet, Rihanna is yet again expanding her incredible empire. The 27-year-old has launched a new beauty and styling agency called Fr8me, working with some of the industry’s top make-up artists and stylists.

Rihanna has launched a beauty and styling agency

“Hair, make-up and styling play an important role in creativity,” the Umbrella hitmaker told The Hollywood Reporter. “I am very involved with that part of my process, so this agency was an organic thing for me to do.”

She added: “We are lucky enough to have some of the best artists at Fr8me but I also have a soft spot for finding new talent with extraordinary skills!”

The pop diva has embarked on the new venture with managing partner Benoit Demouy – the new Los Angeles-based agency will focus on working with artists to help them book adverts, photoshoots and red carpet gigs.

Rihanna at the launch of her latest fragrance RiRi

Rihanna is no stranger to the beauty and style industries. The Diamonds singer has already made a mark in the world of beauty launching several fragrances including her most recent, RiRi, as well as collaborating with cosmetics giant MAC on a beauty range. Rihanna also caused a stir when she revealed she plans to launch her own beauty collection.

“It’s something that I’ve always wanted to do, but I’ve always had so much on my hands,” she told Refinery29 earlier this year. “But, this time, I’m going to make sure it happens. I’m going to find some time between albums and fragrance to do that, I promise.”

Meanwhile in the styling world, not only does the Bajan beauty regularly top best-dressed lists, but she has also landed major roles including being named the creative director of sportswear label Puma, as well as becoming the face of Dior.