Chances are you’re reading this on your iPhone. And chances are, your iPhone is often in your hand. For better or for worse (probably for worse) our phones have become a nearly-permanent appendage, in our hands at all times, which is something Louis Vuitton creative director Nicolas Ghesquière considered when designing his spring/summer 2017 collection, presented today at the Place Vendôme in Paris. Why go to the trouble of getting all dressed up and ignore your iPhone?
Et voila, Ghesquière showed iPhone cases on the runway, done in hardware that resembles the trunk inspired “Petite Malle” bags. Each case also comes with AirPod covers as well. At the re-see following the show, there was a crowd of people five-deep surrounding the iPhone cases. No word yet on how much they will cost but I have a hunch these are going to sell fast.