After Clementine Desseaux couldn’t find work as a full-figured model in Paris, she moved to New York to give her career another shot. Fast-forward three years to today, and the 27-year-old is now the face of Christian Louboutin’s new lipstick campaign.
This is the first time Louboutin has featured a full-figured model in an ad campaign since launching as a brand over 20 years ago. Desseaux, who is between a size 12 and 14, will be the star of the brand’s new social media campaign for its line of rouge lipsticks. One video features the smiling French beauty wearing the new Rouge Matte Velvet Lipstick.
Desseaux told the Daily Mail, “Being curvy and freckly was never easy back when I was in France. Now beauty is changing and brands are putting girls that are different in the spotlight.”
“You would never have dreamed of seeing a plus-size model used in a campaign for a French brand like Louboutin a few years ago,” she continued. “The tide is turning and it is about time. Louboutin now needs to be recognized for their giant leap and women need to get behind such a big statement and join the body positive movement.”
Source : Cosmopolitan