We have a great many things to thank social media for endless Halloween makeup tutorials, 100 layers of everything, and real deal beauty reviews, but the latest makeup discovery to circulate just may be the best yet.
“We know the best way to color match is to see the actual product, so we designed our moisturizing lipsticks to hold the lipstick formula in the base of the componentry,” says Achelle Richards, e.l.f. Global Artistic Director, in a statement. “This feature makes it easier to color match and we love that it’s been a surprise and delight for many of our fans!”
Of course frugal beauty enthusiasts will be thrilled with the fact that you can twist off the compartment to reach a few extra lippie applications when you think the bullet has run completely empty. And who doesn’t love a little added value?